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EXPORTS

NATIONAL

Mexico’s exports of home appliances have grown at an annual rate of 5% in the 2012-2015 period.

Year Exports (mm) Annual growth
2004 2,025
2005 1,556
2006 2,717
2007 3,080
2008 4,159
2009 4,282
2010 5,683
2011 6,271
2012 6,506 4%
2013 6,724 3%
2014 7,200 7%
2015 7,545 5%
Source: Department of Economy. /Est: Estimated.

Nuevo León

According to the information on exports available for Nuevo León during the 2009-2012 period, the state contributes 30% of the national exports in the sector. This proportion was used to estimate the amount of exports of the state based on national home appliances exports.


Year Exports (mm) Proportion
México Nuevo León
2009 4,282 1,260 29%
2010 5,683 1,597 28%
2011 6,271 1,962 31%
Jan-Oct 2012 6,506 2,126 33%
Average 30%
2013 Est. 6,724 2,042 30%
2014 Est. 7,200 2,187 30%
2015 Est. 7,545 2,292 30%
Source: Department of Economy. /Est: Estimated.

PRODUCTION

NATIONAL

In the year 2014, the most recent information available from Economic Censuses, exports represented 91% of the total production of the Home Appliances industry; so, given that we know the real amount of exports for the year 2015, this proportion was used to estimate the total production of the home appliances sector for the year 2015.

Year Production (mm) Exports (mm) Proportion
2004 3,585 2,025 56%
2009 5,396 4,282 79%
2014 7,931 7,200 91%
2015 7,545
2015 Est. 8,311 91%
Source: based on information from INEGI and Department of Economy./Est: Estimated.

EMPLOYMENT

NATIONAL

Employment in the home appliances industry in Mexico saw an average annual increase of 4% during 2011-2015.

Year Employment Annual Growth
2004 103,375
2005 105,983
2006 113,517
2007 111,940
2008 100,357
2009 99,849
2010 112,982
2011 119,145 5%
2012 121,120 2%
2013 126,438 4%
2014 134,633 6%
2015 138,491 3%
Source: based on information from IMSS./Est: Estimated.
Nuevo León

Employment in the home appliances industry in Nuevo León, 2004-2015.

Year Employment
2004 18,894
2005 21,809
2006 25,540
2007 24,604
2008 22,581
2009 21,588
2010 25,705
2011 27,608
2012 27,681
2013 28,539
2014 29,921
2015 30,441
Source: based on information from IMSS./Est: Estimated.

SALES

NATIONAL

As an estimate of the sales of the industry we use an indicator reported by ProMéxico as the “National Consumption”, the amounts are shown in the following table.

Year National consumption (mm)
2013 2,492
2014 Est. 2,563
2015 Est. 2,684
2016 Est. 2,795
Source: based on information from ProMéxico./Est: Estimated.
Nuevo León

Based on the proportion represented by Nuevo León of the total production of home appliances, we estimate the value of Nuevo León’s domestic sales of home appliances from the total domestic sales nationwide.

Year National sales (mdd)
2012 Est. 1,001
2014 Est. 1,050
2015 Est. 1,099
2016 Est. 1,145
Source: based on data from ProMéxico and Banco de México./Est: Estimated.

SALES IN THE GLOBAL MARKET FOR SEVERAL HOME APPLIANCES
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